Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 
  • Featured
  • Blog Post
6 min

‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 

  • Ro Oranim
  • January 6, 2025

This new ‘Up’ is powerful enough to completely transform the way dealers do business and enable them to tap into a stream of revenue that is just waiting to be found. 

Read more

Recent Posts

10 Strategies to Skyrocket Your Dealership Sales
  • Blog Post
13 min

10 Strategies to Skyrocket Your Dealership Sales

  • Zoë Edelman
  • March 24, 2025

Dealerships are constantly striving to outpace one another, which necessitates an evolving approach to automotive sales in response to the changing needs of customers. In recent years, significant transformations in sales strategies have emerged, particularly with the integration of artificial intelligence (AI) and data-driven approaches. These advancements empower dealerships to better understand customer preferences and behaviors, ultimately enhancing the sales process.

  • CDP
  • Artificial Intelligence
  • Website Engagement
Read more
Unleashing the Power of Identity Resolution for Modern Dealerships
  • Blog Post
9 min

Unleashing the Power of Identity Resolution for Modern Dealerships

  • Zoë Edelman
  • March 3, 2025

Delivering a personalized customer experience is crucial for automotive dealership success, and that begins with understanding your customers on a personal level. It’s not about becoming their bestie; it’s about how you access and leverage a comprehensive view of their entire shopper journey with your dealership.

  • CDP
Read more
Where AI is Getting it Wrong for Car Dealerships
  • Blog Post
6 min

Where AI is Getting it Wrong for Car Dealerships

  • Ilana Shabtay
  • February 20, 2025

Dive into the instances where AI is going wrong for car dealerships and explore some potential solutions that can set the stage for remarkable industry growth and success.

  • Automotive
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AI for Automotive Sales: How Dealerships Can Maximize Efficiency and Revenue
  • Blog Post
9 min

AI for Automotive Sales: How Dealerships Can Maximize Efficiency and Revenue

  • Zoë Edelman
  • February 17, 2025

Artificial intelligence tools—whether specifically designed for the automotive sector, or adaptable to dealership needs—possess the potential to streamline processes, improve customer interactions, drive revenue growth, and expand customer loyalty. AI can enhance the efforts of every department within a dealership—including the sales team—improving what your team is already doing.

  • ChatGPT
  • CDP
  • Artificial Intelligence
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How Fullpath’s Custom Campaigns Can Help Your Dealership Optimize Your Digital Advertising
  • Blog Post
5 min

How Fullpath’s Custom Campaigns Can Help Your Dealership Optimize Your Digital Advertising

  • Ro Oranim
  • February 13, 2025

Fullpath Digital Advertising’s Custom Campaigns feature enables dealers to create highly-targeted, AI-optimized ad campaigns to target specific custom audiences that they can build within the CDP.

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The Essentials of Automotive Dealership Marketing
  • Blog Post
12 min

The Essentials of Automotive Dealership Marketing

  • Zoë Edelman
  • January 28, 2025

Whether you’re in your first week at a car dealership and eager to learn the ropes, or you’re a seasoned professional in need of a refresher on the fundamentals, you’ve come to the right place.

Automotive marketing is filled with terminology that can sometimes feel a bit overwhelming. To support your efforts in generating more leads and growing your dealership’s revenue, we’ve compiled a list of 11 essential marketing terms (because 10 just wasn’t enough) that every automotive professional should be familiar with.

  • ChatGPT
  • CDP
  • Artificial Intelligence
  • Digital Advertising
  • Social Media
  • Audience Activation
  • Website Engagement
Read more
‘Data Ups:’ A New Era of Sales Enablement
  • Blog Post
12 min

‘Data Ups:’ A New Era of Sales Enablement

  • Zoë Edelman
  • January 22, 2025

Every dealer has potential buyers quietly shopping behind the scenes—returning to your website, talking with your chatbot, or clicking on your ads. Just because they’ve not filled out a lead form doesn’t mean they aren’t high-intent opportunities.

  • CDP
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Your Dealership’s Best Sales Opportunities Are Hiding in Your Blindspot
  • Blog Post
7 min

Your Dealership’s Best Sales Opportunities Are Hiding in Your Blindspot

  • Ro Oranim
  • January 12, 2025

Your dealership is missing out on high-intent in-market shoppers. Here’s what you can do to turn them into sales.

  • CDP
  • Artificial Intelligence
Read more
Leveraging Generative AI for Automotive Dealership Marketing
  • Blog Post
16 min

Leveraging Generative AI for Automotive Dealership Marketing

  • Zoë Edelman
  • January 1, 2025

Generative AI is often perceived as a threat to human talent, but when used effectively and responsibly, it can become your dealership’s most powerful tool. GenAI has many practical applications that can support dealerships— from marketing efforts to the service lane —especially when harnessed properly. 

  • ChatGPT
  • Artificial Intelligence
Read more
Text Message Marketing for Car Dealerships
  • Blog Post
11 min

Text Message Marketing for Car Dealerships

  • Zoë Edelman
  • December 5, 2024

Delve into the world of SMS marketing – often called text message marketing – and explore its benefits for car dealerships in the realms of marketing, sales, and customer support.

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The Role of Omnichannel Marketing in Car Dealership Success
  • Blog Post
12 min

The Role of Omnichannel Marketing in Car Dealership Success

  • Zoë Edelman
  • December 3, 2024

Omnichannel marketing might sound like a fancy buzzword, but at its core, it’s simply good marketing. It’s about connecting the dots across a variety of marketing channels, from billboards and print promotions to Google ads and targeted emails.

  • CDP
  • Digital Advertising
  • Social Media
Read more
The ‘Data Up’ Revolution: How a CDP Can Help Your Dealership Monetize Your Data
  • Blog Post
12 min

The ‘Data Up’ Revolution: How a CDP Can Help Your Dealership Monetize Your Data

  • Ro Oranim
  • December 1, 2024

Learn everything you need to know about ‘Data Ups’ along with practical examples of the deep impact working these ‘Ups’ can have on your dealership’s bottom line.

Read more
What Every Dealer Needs to Know About AI Adoption in Automotive – Based on a True Survey!
  • Blog Post
6 min

What Every Dealer Needs to Know About AI Adoption in Automotive – Based on a True Survey!

  • Ilana Shabtay
  • November 28, 2024

The narrative that AI adoption is still sluggish in car dealerships is only the first of many myths about AI and the automotive industry that are…

  • Artificial Intelligence
Read more
How AI is Enhancing, Not Replacing Dealership Employees
  • Blog Post
7 min

How AI is Enhancing, Not Replacing Dealership Employees

  • Ro Oranim
  • November 25, 2024

A new survey report proves that, rather than pushing employees out the door, dealership leadership hopes to see AI enhance their performance.

  • Artificial Intelligence
Read more
How to Easily and Strategically Boost Your Dealership’s Brand Awareness
  • Blog Post
7 min

How to Easily and Strategically Boost Your Dealership’s Brand Awareness

  • Zoë Edelman
  • November 21, 2024

Your brand is everything. It’s what drives customers to choose your dealership over competitors and establishes long-term customer loyalty. It’s why people remember you, even if they’ve never interacted with you or purchased a vehicle at your store. Your brand is meant to encapsulate everything about your company including the customer experiences, advertising, and services you provide. 

  • CDP
  • Digital Advertising
  • Social Media
Read more
How AI Will Accelerate Dealership Revenue Growth in 2025
  • Blog Post
8 min

How AI Will Accelerate Dealership Revenue Growth in 2025

  • Zoë Edelman
  • November 17, 2024

As the world increasingly embraces artificial intelligence (AI), its potential to revolutionize business operations is becoming more apparent than ever. AI holds the promise of enhanced…

  • Artificial Intelligence
Read more
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