Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued

A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued

Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued

Introduction Every technological revolution has a transition period. If you think about when cars were first invented, they shared the road with horses and buggies. It wasn’t until the end … Continued

Over the last decade, automotive marketing agencies made sense. They offered you plenty of benefits that at the time were “tailor-made” for your dealership and promised an unparalleled partnership and … Continued

MIAMI, FL–October 6, 2021 –  AutoLeadStar, a global company offering a connected automation platform to accelerate growth in the auto dealer segment, announced today Dealer Inspire alum Mike Colacchio has … Continued

There are a lot of things to consider when launching a new marketing campaign.  While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve … Continued

Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued

When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued

The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen … Continued