Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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Social Targeting Challenges in 2022
Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued
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Top 5 Reasons your dealership should be using a CDXP
A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued
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Announcing the AutoLeadStar CDXP
Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued
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Connectivity & Orchestration For Automotive Dealerships
Introduction Every technological revolution has a transition period. If you think about when cars were first invented, they shared the road with horses and buggies. It wasn’t until the end … Continued
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3 Reasons to Ditch Your Automotive Marketing Agency
Over the last decade, automotive marketing agencies made sense. They offered you plenty of benefits that at the time were “tailor-made” for your dealership and promised an unparalleled partnership and … Continued
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AutoLeadStar Welcomes Auto Tech Veteran Mike Colacchio as Vice President of Sales
MIAMI, FL–October 6, 2021 – AutoLeadStar, a global company offering a connected automation platform to accelerate growth in the auto dealer segment, announced today Dealer Inspire alum Mike Colacchio has … Continued
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6 things to check before launching your next marketing campaign
There are a lot of things to consider when launching a new marketing campaign. While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve … Continued
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The importance of investing in your Fixed-Ops department and how digital marketing can contribute to its success
Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued
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The importance of VIN-level marketing
When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued
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The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising
The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen … Continued