While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform was called Planet Oasis, and existed… Read More ›

(Post by Aharon Horwitz, AutoLeadStar CEO) At AutoLeadStar, we’ve quietly built the automotive industry’s most advanced platform for dealer-driven marketing. On the eve of NADA 2020, I wanted to share… Read More ›

Based on 2018 trends* We all tend to theorize about seasonality in the auto industry – which months are the worst for sales? When do we get the best leads?… Read More ›

If you’re like most dealerships, successful marketing and advertising is on your list of priorities for 2020. The problem? There are so many myths about what success actually means that… Read More ›

A new way to create, manage, and optimize your ads on social media.  As a marketer, there’s plenty to do. Creating the right ads for many types of customer intents,… Read More ›

What most computer users take for granted can be a huge barrier for people with visual or motor impairments. AutoLeadStar believes in providing a concierge experience to all shoppers as… Read More ›

The California Consumer Privacy Act, or CCPA, extends California consumers’ privacy rights by giving those consumers more control over their personal information. The CCPA takes effect on January 1, 2020,… Read More ›

Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential.… Read More ›

One of the biggest marketing mistakes is treating online shoppers the same as offline shoppers. E-commerce isn’t just “traditional consumerism” on a different platform – it’s a whole new set… Read More ›

Today we’re introducing a huge update to our platform: ConnectBot – the live chat on Connect! ConnectBot brings you the same intelligence, tracking, and total integration that you expect from… Read More ›