Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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Announcing the AutoLeadStar CDXP
Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued
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An Exciting Feature Update: Compare Your Data
Continuing the recent themes of data visibility, portability, and transparency, I am so excited to share with you that we just released “Compare” across all of our platforms. Something one of … Continued
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Googles updated advertising policy and what it means for your dealership
Big updates, little change. It’s official. Google has recently updated its policies on personalized advertising. Can I get a breakdown? In an effort to improve inclusivity for users disproportionately affected … Continued
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AutoLeadStar becomes ISO 27001 certified
At AutoLeadStar, the security and privacy of our clients are of the utmost importance to our team and interwoven into every crevice of our full-stack platform. We understand the integrity … Continued
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era, Details Trends and Strategies for Next Phase of Automotive
MIAMI, FL– June 9, 2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, today unveiled the results of their latest benchmark report on buyer trends titled, “A Post … Continued
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Post COVID-19 Emerging Markets for Automotive
With social distancing and stay-at-home orders still in place, consumer behavior has shifted to online, leaving dealerships eager to transform their marketing strategies and leverage their websites for most of … Continued
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Voice of the Car Buyer: COVID-19 Report
With stay at home orders and lockdowns increasing, fewer shoppers are stepping foot into dealerships. Without the advantage of face-to-face sales, it’s easy to lose sight of your customers. What … Continued
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Seasonality report: Uncovering trends, peaks and dips in the automotive industry
Based on 2018 trends* We all tend to theorize about seasonality in the auto industry – which months are the worst for sales? When do we get the best leads? … Continued
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CCPA and Updated Privacy Policy and Terms of Use
The California Consumer Privacy Act, or CCPA, extends California consumers’ privacy rights by giving those consumers more control over their personal information. The CCPA takes effect on January 1, 2020, … Continued
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How Dealers Should Maximize Google Analytics & Google Ads
Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and … Continued