Machine learning can help your dealership transform your first-party data into targeted, personalized marketing experiences at scale and turn your CRM into a money making machine.

Spotting smart, machine learning technology and filtering out the “faux” AI will be critical as the industry continues to accelerate dealer-tech adoption. It’s no secret that companies can be generous … Continued

It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued

Artificial intelligence, or AI, gets so much attention in tech news it can be hard to keep up. Becoming part of virtually every field out there, AI has also entered … Continued

Alan Ram is the President and Founder of Alan Ram’s Proactive Training Solutions, where he trains dealerships to boost productivity through effective telephone, Internet, and client base management. He has … Continued

We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on … Continued

How to follow up with your car dealership’s leads It’s a great day when you get a lot of new leads in your dealership’s CRM. Now it’s time to follow … Continued

Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued

Lead capture: the quest, the chase, the holy grail. Getting more leads on your dealership site means getting more customers in your showroom. But what happens when lead capture actually … Continued