The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen...
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Real or faux Artificial Intelligence? And the price you pay for missing the difference.
Spotting smart, machine learning technology and filtering out the “faux” AI will be critical as the industry continues to accelerate dealer-tech adoption. It’s no secret that companies can be generous … Continued
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued
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Attribution for Automotive: Challenges, Solutions, and Thinking Ahead
Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued
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6 practical artificial intelligence tools changing the world
Artificial intelligence, or AI, gets so much attention in tech news it can be hard to keep up. Becoming part of virtually every field out there, AI has also entered … Continued
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A Conversation With Alan Ram, Dealership Training Expert
Alan Ram is the President and Founder of Alan Ram’s Proactive Training Solutions, where he trains dealerships to boost productivity through effective telephone, Internet, and client base management. He has … Continued
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Micro-Podcast: Quick Tips for Great Phone Follow-Up at Your Dealership
We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on … Continued
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The ultimate guide to dealership lead follow-up and nurture
It’s a great day when you get a lot of new leads in your dealership’s CRM. Now it’s time to follow up and start the buying conversation– but not every shopper … Continued
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AutoLeadStar on DealerRefresh: How to Nurture High Funnel Leads Without Gutting Your BDC
Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued
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AutoLeadStar Webinar: How to Keep a High Lead to Appointment Ratio
Lead capture: the quest, the chase, the holy grail. Getting more leads on your dealership site means getting more customers in your showroom. But what happens when lead capture actually … Continued
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Digital marketing: 2016 was so yesterday
We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are … Continued