In today’s highly competitive market, dealers must utilize the latest and greatest in automotive technology to stay ahead and win more business. Automotive-centric Customer Data and Experience Platforms (CDXP) are...
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Why Automotive Fixed Operations is Key to the Success of a Dealership
What is Fixed Ops in the Automotive Industry? According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed ops department. … Continued
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The importance of VIN-level marketing
When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued