Like any new technology, CDPs have their cynics and naysayers. Let's take a look at some of the most common misconceptions and set the record straight once and for all.
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Debunking Common Misconceptions About Customer Data Platforms
Like any new technology, CDPs have their cynics and naysayers. Let's take a look at some of the most common misconceptions and set the record straight once and for all. -
Is your car dealership prepared for the transition to Google Analytics 4?
Google Universal Analytics is an excellent tool with many strong features - but GA4 is set to be even better, bringing with it an updated feature set that can help your dealership improve your marketing efforts. -
Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership
In today’s world where private data is collected on the web, we are no strangers to the occasional data security breach or leak. The world’s largest companies have been hit … Continued
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Understanding the Relationship Between a CRM and a CDP
A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM. -
The Hidden Goldmine that Could Instantly Increase Your Dealership Revenues
Machine learning can help your dealership transform your first-party data into targeted, personalized marketing experiences at scale and turn your CRM into a money making machine. -
The Importance of Data Connectivity & Orchestration in 2023
Shoppers expect a fully personalized experience every time they engage with your business. Data connectivity and orchestration can help your dealership provide that experience, directly increasing your revenues. -
One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership
Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences. -
How the CDXP Impacted the Automotive Industry & Where it’s Headed in 2023
Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help. -
AutoLeadStar Raises $40 Million Growth Round Led by Riverwood Capital
AutoLeadStar, the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced a $40 million growth round of financing led by Riverwood Capital. -
How Smart Budgets Can Bring in More Leads for Your Dealership
Manual round the clock monitoring of ad performance and trends is a herculean task even for the greatest of digital advertisers. AI-powered automated marketing technology for dealerships makes it possible.