The auto industry’s move online can be overwhelming and even a little threatening. Digital showrooms and research platforms, online financing programs, shopping apps that avoid the showroom altogether– these are all bad for the brick-and-mortar dealership, right?
Actually, they can be good, for two reasons. First, if you maximize your website for ease, convenience, and value, you will reach customers who now expect to do a lot of their shopping online. Second, you can actually use the new technologies in the auto space to help your dealership serve its customers.