Are you tracking your URLs? Because if you’re not, you’re missing out on some pretty valuable information. URL tracking essentially means you add unique attributes to your final links from… Read More ›

Pack your bags and get ready! Conference season has arrived and it’s become the way of life for every walk of the automotive industry. Whether you’re a seasoned veteran or… Read More ›

What’s data consolidation? Simply put: it’s when you bring all your dealership’s data sources together so that you maximize productivity, unlock your dealership’s true ROI, and stop losing money.

As the old saying goes, so many marketing tools, so little time. We have tools for Facebook ads and for retargeting, tools for customer tracking and email blasts. We have… Read More ›

Let’s talk about success. That glorious feeling when a marketing strategy actually seems to be working– customers are coming into your store, cars are being sold, and you’re just about… Read More ›

Sometimes digital marketing can be a bit frustrating. It’s easy to feel like every time you decide to invest in something, something else happens to make it ineffective or difficult.… Read More ›

Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then, technology happened. Digital marketing… Read More ›

As a dealership, your goal is pretty simple: to sell more cars. Your staff is divided into teams and departments, each playing a role in order to accomplish this goal.… Read More ›

Many dealerships have a complicated relationship with email marketing. On the one hand, when done right, it can be one of the most efficient and effective marketing channels your dealership… Read More ›

It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues… Read More ›