Do you have access to a performance acquisition report? If you’re like most dealers, you’re investing a large percentage of your digital marketing dollars in traffic acquisition. You have ads… Read More ›

While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform was called Planet Oasis, and existed… Read More ›

If you’re like most dealerships, successful marketing and advertising is on your list of priorities for 2020. The problem? There are so many myths about what success actually means that… Read More ›

A new way to create, manage, and optimize your ads on social media.  As a marketer, there’s plenty to do. Creating the right ads for many types of customer intents,… Read More ›

Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential.… Read More ›

One of the biggest marketing mistakes is treating online shoppers the same as offline shoppers. E-commerce isn’t just “traditional consumerism” on a different platform – it’s a whole new set… Read More ›

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and… Read More ›

Are you tracking your URLs? Because if you’re not, you’re missing out on some pretty valuable information. URL tracking essentially means you add unique attributes to your final links from… Read More ›

Pack your bags and get ready! Conference season has arrived and it’s become the way of life for every walk of the automotive industry. Whether you’re a seasoned veteran or… Read More ›

What’s data consolidation? Simply put: it’s when you bring all your dealership’s data sources together so that you maximize productivity, unlock your dealership’s true ROI, and stop losing money.