If your dealership wants to migrate to a CDP system, these are the essential questions to ask when beginning your search for the right platform.

Over time your CRM gets loaded with junk, duplicate leads, and cold leads that go unnoticed. This is where the CDP comes in.

While the shock waves continue to reverberate from the last iOS update, one thing remains clear: this isn’t a storm to weather or a trend that will pass.

Implementing a CDXP will allow dealers to own their first-party data and execute effective marketing strategies. 

The AutoLeadStar CDXP is the kind of marketing platform savvy dealers need today and are what the entire industry will consider ubiquitous tomorrow.

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