Sometimes digital marketing can be a bit frustrating. It’s easy to feel like every time you decide to invest in something, something else happens to make it ineffective or difficult.… Read More ›

Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then, technology happened. Digital marketing… Read More ›

As a dealership, your goal is pretty simple: to sell more cars. Your staff is divided into teams and departments, each playing a role in order to accomplish this goal.… Read More ›

Many dealerships have a complicated relationship with email marketing. On the one hand, when done right, it can be one of the most efficient and effective marketing channels your dealership… Read More ›

It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues… Read More ›

Ah, the new year. As the clock strikes midnight, we are all excited by the opportunities and possibilities awaiting us in the year to come. For some, that may mean… Read More ›

It’s the final countdown– Black Friday is just five days away. Arguably the biggest day for car sales, dealerships are battening down the hatches and doing all they can to… Read More ›

Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting… Read More ›

If you’re like most shoppers, you probably read a lot of customer reviews before choosing a product or store. And when we say a lot, we’re not exaggerating- one study found… Read More ›

It’s hard to get customers’ attention these days. With the huge amounts of research people do online, getting car shoppers to choose and buy from your dealership is a huge… Read More ›