AutoLeadStar’s Inside Auto Podcast features top leaders, entrepreneurs, influencers, and authors inside and outside of the automotive industry. Find this week’s episode here and check out all of our latest podcasts here. ...
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NEW: Performance Acquisition Report
Do you have access to a performance acquisition report? If you’re like most dealers, you’re investing a large percentage of your digital marketing dollars in traffic acquisition. You have ads… Read More ›
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The Past, Present, and Future of Paid Search: How your dealership can prepare for the evolution of SEM to stay competitive
While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform was called Planet Oasis, and existed… Read More ›
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How to Actually Measure Your Dealership’s Digital Marketing Success in 2020
If you’re like most dealerships, successful marketing and advertising is on your list of priorities for 2020. The problem? There are so many myths about what success actually means that… Read More ›
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Announcing: Acquire Social
A new way to create, manage, and optimize your ads on social media. As a marketer, there’s plenty to do. Creating the right ads for many types of customer intents,… Read More ›
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13 Digital Marketing Terms Every Internet Manager Should Know
Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential.… Read More ›
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How to Leverage Google’s Micro-Moments for the Best Marketing Strategy
One of the biggest marketing mistakes is treating online shoppers the same as offline shoppers. E-commerce isn’t just “traditional consumerism” on a different platform – it’s a whole new set… Read More ›
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How Dealers Should Maximize Google Analytics & Google Ads
Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and… Read More ›
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A Guide to URL Tracking: Google Analytics for Car Dealers
Are you tracking your URLs? Because if you’re not, you’re missing out on some pretty valuable information. URL tracking essentially means you add unique attributes to your final links from… Read More ›
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Automotive Conference Guide: 4 Great Conferences You Won’t Want to Miss!
Pack your bags and get ready! Conference season has arrived and it’s become the way of life for every walk of the automotive industry. Whether you’re a seasoned veteran or… Read More ›
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Why Your Dealership Needs to Consolidate Data Right Now
What’s data consolidation? Simply put: it’s when you bring all your dealership’s data sources together so that you maximize productivity, unlock your dealership’s true ROI, and stop losing money.