Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential.… Read More ›

One of the biggest marketing mistakes is treating online shoppers the same as offline shoppers. E-commerce isn’t just “traditional consumerism” on a different platform – it’s a whole new set… Read More ›

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and… Read More ›

Are you tracking your URLs? Because if you’re not, you’re missing out on some pretty valuable information. URL tracking essentially means you add unique attributes to your final links from… Read More ›

Pack your bags and get ready! Conference season has arrived and it’s become the way of life for every walk of the automotive industry. Whether you’re a seasoned veteran or… Read More ›

What’s data consolidation? Simply put: it’s when you bring all your dealership’s data sources together so that you maximize productivity, unlock your dealership’s true ROI, and stop losing money.

As the old saying goes, so many marketing tools, so little time. We have tools for Facebook ads and for retargeting, tools for customer tracking and email blasts. We have… Read More ›

Let’s talk about success. That glorious feeling when a marketing strategy actually seems to be working– customers are coming into your store, cars are being sold, and you’re just about… Read More ›

Sometimes digital marketing can be a bit frustrating. It’s easy to feel like every time you decide to invest in something, something else happens to make it ineffective or difficult.… Read More ›

Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then, technology happened. Digital marketing… Read More ›