Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed...
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The Myth About Increasing Ad Spend Around The Holidays
I’m about to bust one of the biggest marketing myths for you, and save you some money. I’m quite certain you’ve been told to increase marketing spend around the holiday … Continued
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Googles updated advertising policy and what it means for your dealership
Big updates, little change. It’s official. Google has recently updated its policies on personalized advertising. Can I get a breakdown? In an effort to improve inclusivity for users disproportionately affected … Continued
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In Response to Industry Challenge, AutoLeadStar Introduces New Inventory Ad Management Feature
MIAMI, FL– August 25, 2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, announced today the launch of its inventory boosting feature as a part of its Acquire solution. Dealers using … Continued
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era, Details Trends and Strategies for Next Phase of Automotive
MIAMI, FL– June 9, 2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, today unveiled the results of their latest benchmark report on buyer trends titled, “A Post … Continued
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If you’re not automating these things, are you still slicing your own bread?
It’s the difference between minutes and days, forgetting and never needing to remember. It’s automation vs. manual. When you think about your marketing strategy, if you’re not thinking about a … Continued
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Post COVID-19 Emerging Markets for Automotive
With social distancing and stay-at-home orders still in place, consumer behavior has shifted to online, leaving dealerships eager to transform their marketing strategies and leverage their websites for most of … Continued
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Should I buy my own name on Google Ads?
You’ve most likely seen this question debated on countless blogs, forums, or popular automotive pages: should I buy my own name on Google ads? Like many dealers using Google Ads … Continued
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FREE DEALER RELIEF RESOURCES: Supporting Auto Through COVID-19
In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks. … Continued
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AutoLeadStar creates COVID-19 features for dealers
After attending live auto events in response to COVID-19 and industry expert panels, we’re confident that automotive is going to recover, and we’re doing everything in our power to make … Continued
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The latest on everything you should be following for COVID-19 in Automotive
COVID-19 Automotive Roundup The challenges that COVID-19 present is endless. And while this is an uncertain time to say the least, our team at AutoLeadStar is motivated to give dealers … Continued