Should You Bid on Your Own Brand Name on Google Ads? You’ve most likely seen this question debated on countless blogs, forums, or popular automotive pages: should I buy my … Continued

Your ad strategy is the secret sauce to your success—getting more qualified traffic to your site means more potential leads and sales for your dealership. And we all know that … Continued

In the spirit of transparency and understanding your data, AutoLeadStar knows how important it is for dealers to see everything that happens on their website in their reports, including in … Continued

PPC for Car Dealerships in 2022 While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform … Continued

Based on 2018 trends* Automotive Marketing Trends We all tend to theorize about seasonality in the auto industry – which months are the worst for sales? When do we get … Continued

If you’re like most dealerships, successful marketing and advertising is on your list of priorities for 2020. The problem? There are so many myths about what success actually means that … Continued

What most computer users take for granted can be a huge barrier for people with visual or motor impairments. AutoLeadStar believes in providing a concierge experience to all shoppers as … Continued

Today we’re introducing a huge update to our platform: ConnectBot – the live chat on Connect! ConnectBot brings you the same intelligence, tracking, and total integration that you expect from … Continued

We receive occasional questions from clients about the following situation: they’re browsing on a VDP for car A when, suddenly, Connect shows an offer for car B. It might look … Continued

Personalization: it’s pretty much the holy grail of modern shopping. Customers spend more when they get it. Businesses that excel at it can see a 6-10% revenue increase. When it … Continued