In the quest for leads, popups, or overlays, have become hugely popular on dealership websites. Chat, special offers, gift incentives, and more all vie for visitors’ attention, trying their hardest to get that contact information and boost conversion rates.
Sometimes, for your website visitors, it can be a bit much.
And yet, popups can be extremely effective, dramatically boosting engagement ad conversion rates. In fact, we find that when dealerships integrate AutoLeadStar popups into their digital engagement strategy, they see a lift in lead capture of up to 30%. The fact is, popups are a crucial aspect of optimizing your dealership website for more effective lead capture.
But only when they’re done right.
So what’s the difference between a good popup a bad one? Why are some effective while others are so annoying? And how can you integrate popups into your digital strategy to attract, rather than repel, customers, and boost your lead conversion rate?
In our next webinar, March 16th at 2 PM, we’ll explain all the ins and outs of an effective website popup strategy.
We’ll dive into how outstanding, optimized popups can be an incredibly compelling tool for personalizing the shopping experience. We’ll explore how they can help you reach a wide variety of shoppers on your dealership website, building engagement and loyalty, and converting more leads.
And we’ll get into the nitty-gritty of popups: the great and the really not great; the effective, and the infuriating. You’ll walk away understanding:
- How different types of overlays operate and interact with online shoppers- and which ones customers actually like
- How to use elements such as branding, colors, CTAs, and copy to create overlays that build engagement and boost conversion rates
- The crucial features of smart targeting- the ability to deliver the right content to the right website visitors at the right time- and how you can use it to build a great overlay strategy for your dealership website
So stop trying to wrest contact information away from reluctant shoppers- get started creating an online shopping user experience with popups so good people will want to leave you their details so you can get that buying conversation going and make more sales.
Sign up today! We look forward to seeing you there!