A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM.
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Understanding the Relationship Between a CRM and a CDP
A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM. -
The Hidden Goldmine that Could Instantly Increase Your Dealership Revenues
Machine learning can help your dealership transform your first-party data into targeted, personalized marketing experiences at scale and turn your CRM into a money making machine. -
The Importance of Data Connectivity & Orchestration in 2023
Shoppers expect a fully personalized experience every time they engage with your business. Data connectivity and orchestration can help your dealership provide that experience, directly increasing your revenues. -
One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership
Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences. -
How the CDXP Impacted the Automotive Industry & Where it’s Headed in 2023
Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help. -
AutoLeadStar Raises $40 Million Growth Round Led by Riverwood Capital
AutoLeadStar, the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced a $40 million growth round of financing led by Riverwood Capital. -
How Smart Budgets Can Bring in More Leads for Your Dealership
Manual round the clock monitoring of ad performance and trends is a herculean task even for the greatest of digital advertisers. AI-powered automated marketing technology for dealerships makes it possible. -
Google Ads for Car Dealerships
Google ads are a critical piece of any dealership's well rounded digital marketing strategy for one very simple reason: research is step one in a shopper’s car buying journey. -
ASOTUCON 2022: These Are a Few of My Favorite Things
From the venue to the guest list to the panel-style workshops, this conference lived up to its infamous tagline, “the rebirth of the automotive conference." -
Your Dealership Needs a Strong Vehicle Acquisition Strategy – Here’s Why.
What are you doing to ensure your dealership stays on top of the market through the inventory shortage?