Our CEO, Aharon Horwitz, sat down with Ryan Gerardi at DealerRefresh to explore all the ways artificial intelligence (AI) can kick up marketing efforts at your dealership.

As it turns out, AI might be complex, but using it at your dealership is not, and can solve some of today’s biggest online marketing challenges, including intrusive, mismatched popups and lack of personalization.

Check out the video below to see how AI can:

  • Track user behavior in real time to offer relevant content
  • Eliminate the busywork of campaign segmentation
  • Scale personalization to all customers throughout the buying journey

Intrigued by the possibilities of AI? See if Falcon, the digital toolbox for dealers powered by AI, is right for you!

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