Mollie Monett
In the spirit of transparency and understanding your data, AutoLeadStar knows how important it is for dealers to see everything that happens on their website in their reports, including in Google Analytics. Having website events set up properly in Google Analytics allows marketers to track different patterns like:
- What page were my leads on when they converted?
- What traffic source did my leads come from?
- What types of pages did my leads view (Homepage, SRP, VDP, Specials, Service, etc.)
Previously at AutoLeadStar, we were pushing events to Google Analytics only for actual conversions— when a website visitor would fill out a form on your website. Now, we’re pushing multiple types of events to make it easier for our clients to understand what is happening on their website. This gives dealers the flexibility of defining their own smart goals to fully measure the success of AutoLeadStar.
So while we’re making it easier for dealers to track goals and events with our on-site engagement fully integrated with Google Analytics, we recommend dealers look into connecting the entire funnel to this central reporting system.
As a refresher, we’ve left some important definitions within Google analytics below:
What is an Event?
Events are user interactions with content that can be measured independently from a web-page or screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.
What is a Goal?
Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase or submitting a contact information form.
Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.
Wondering how to get started? Check out how you can hook up your Google Ads to Google Analytics in our previous post here.