The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen...
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued
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Clutter: bad for your closet and your dealership website
Spring cleaning is upon us, and what better time to declutter your dealership website? The time has come to take a look at what should stay and what should go, … Continued
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A conversation with digital marketing innovator Jason Stum of Launch Digital Marketing
Jason Stum, Director of Strategy at Launch Digital Marketing, is a pioneer of digital marketing strategy for automotive. In the trenches since the industry moved online, he has been at … Continued
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5 digital strategy tips to improve customer retention at your dealership
It’s hard to get customers’ attention these days. With the huge amounts of research people do online, getting car shoppers to choose and buy from your dealership is a huge … Continued
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Top CRO tips for your dealership from famous US presidents
Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general … Continued
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3 reasons your dealership website traffic is not converting
You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued
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What your dealership can learn from these Super Bowl commercials
Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year, … Continued
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The dealership’s jargon-free guide to conversion optimization
Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work? … Continued
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Automotive Digital Strategy: News and Tips with Madeleine Low of DrivingSales
As Community Manager at DrivingSales, Madeleine Low is in the trenches every day with dealers all around the country. She writes about industry news and trends, manages and contributes to … Continued
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5 Ways your Digital Showroom Must be Like your Brick and Mortar Showroom
Like all good dealerships today, you know that massive numbers of people are starting and completing a lot of their car buying research online. So you invest in a website … Continued