For over a decade, the AWAs have been a benchmark in the auto industry for innovative products in technology, design, search marketing, social media, and digital retailing. Through an extensive...
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The dealership’s jargon-free guide to conversion optimization
Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work? … Continued
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Automotive Digital Strategy: News and Tips with Madeleine Low of DrivingSales
As Community Manager at DrivingSales, Madeleine Low is in the trenches every day with dealers all around the country. She writes about industry news and trends, manages and contributes to … Continued
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AutoLeadStar Webinar: Transforming early-stage shoppers into tomorrow’s sales
Most dealerships don’t pay much attention to early stage car shoppers. And for good reason: early stage shoppers are high up the sales funnel, researching their next car purchase, but … Continued
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5 Ways your Digital Showroom Must be Like your Brick and Mortar Showroom
Like all good dealerships today, you know that massive numbers of people are starting and completing a lot of their car buying research online. So you invest in a website … Continued
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AutoLeadStar on DealerRefresh: How to Nurture High Funnel Leads Without Gutting Your BDC
Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued
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The 5 best website monitoring services for your dealership
By now you have surely heard the tale of our tech near-disaster: we discovered our product was acting wonky on a customer’s site, which led us to discover that other … Continued
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What your dealership can learn from these killer websites
It probably won’t surprise you to hear that people today do most of their shopping online. From electronics to clothing to toilet paper, pretty much anything can make its way through the … Continued
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Product announcement: AutoLeadStar’s Google-compliant mobile offers
Well, it’s finally here. Google is implementing its mobile engagement standards– and AutoLeadStar is ready! Under the new rules, Google will lower the search rankings of any site with mobile … Continued
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Tech failures: is your dealership prepared?
Here’s a cautionary tale from your friends at AutoLeadStar, which we think has some good lessons for all you dealership IT and internet managers. Several days ago, our monitoring noticed … Continued
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AutoLeadStar Webinar: How to Keep a High Lead to Appointment Ratio
Lead capture: the quest, the chase, the holy grail. Getting more leads on your dealership site means getting more customers in your showroom. But what happens when lead capture actually … Continued