Like all good dealerships today, you know that massive numbers of people are starting and completing a lot of their car buying research online. So you invest in a website … Continued

We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are … Continued

Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer.  Kevin manages the entire automotive group, which consists … Continued

If you’re like most dealerships, you work hard to achieve high conversion rates from your website. And rightfully so: a vast majority of car shoppers today use the internet to … Continued

If your dealership is optimizing and maximizing lead capture, you’re seeing an increase in the number of follow up calls you need to make. And follow up calls are a … Continued

Incentive-driven offers seem like a totally foolproof way to get people into your dealership. Who doesn’t like free money? But your dealership needs to make sure that these offers are … Continued

With 5 billion people watching Youtube videos every day, it’s no surprise that video has become the key to a great digital marketing strategy. Videos engage your customers, get them excited about … Continued

You may have heard about Chase Auto Direct, the new online car shopping and financing program offered by Chase in partnership with TrueCar.com. Here’s how it works. Chase clients use … Continued

Everyone is in a panic after Google released its new mobile rules: does it mean that every mobile site with a popup will be ranked lower in searches?  Does it mean … Continued

As car buying has steadily moved online, many auto sales teams haven’t kept pace. Today, Internet leads account for up to 20% of new vehicle sales. A 2015 survey from … Continued