Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer.  Kevin manages the entire automotive group, which consists … Continued

This week, we’re going to reward our loyal dealership Twitter followers with recognition of the best twitter video ads posted! Video marketing is a 2016 MUST.  The vast majority of … Continued

One of the biggest monsters of the internet just entered the automotive space and no one knows what to expect. Amazon Vehicles. Is this considered a TrueCar or AutoTrader competitor? … Continued

Everyone is in a panic after Google released its new mobile rules: does it mean that every mobile site with a popup will be ranked lower in searches?  Does it mean … Continued

Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play, … Continued

Everyone knows that the auto industry is a people industry- face-to-face business, family relationships, and long term engagements. But what happens when at least 70% of consumers are now turning … Continued

Ever been to a dealership website these days?  I’m sure you have.  Chat box appears from the bottom left while a gift offer pops up on the right… So many … Continued

Looking for some new tools to keep your website as effective as can be?  Want the best automotive software to keep your website ahead of your competitors? Wait.  Don’t settle. … Continued

If you do digital marketing in the auto industry (DealerTrend, FlexDealer, Auto Ad Agency to name a few), you’ve got unique challenges. Car dealerships are not just any ecommerce site. … Continued

There was a time, not that long ago, when all aspects of an auto sale were done on a face-to-face basis. Deals were seen through from sales pitch to completion … Continued