Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year,… Read More ›

Most dealerships don’t pay much attention to early stage car shoppers. And for good reason: early stage shoppers are high up the sales funnel, researching their next car purchase, but… Read More ›

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not trivial. Many industries outside… Read More ›

As the automotive industry rises to the digital occasion, there are a lot of buzz words that get thrown around- machine learning for your internet sales, conquesting your competitors, or… Read More ›

No one can beat Kevin Frye’s recap of conferences, so I’m going to keep my reflections of the 21st Digital Dealer Conference (#DD21) short and sweet and down to one… Read More ›

Using twitter to engage with prospects and customers is a huge opportunity for dealerships.  Customers will often post both good and bad experiences from your showroom, so make sure you’re… Read More ›

Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play,… Read More ›

As car buying has steadily moved online, many auto sales teams haven’t kept pace. Today, Internet leads account for up to 20% of new vehicle sales. A 2015 survey from… Read More ›

Everyone knows that the auto industry is a people industry- face-to-face business, family relationships, and long term engagements. But what happens when at least 70% of consumers are now turning… Read More ›

It’s that time of year again.  Big sales, “Super Bowl” atmosphere, BBQs and cookouts.  But all for what?  To engage every lead that walks into your Showroom on this Memorial… Read More ›