Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year, … Continued

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not trivial. Many industries outside … Continued

As the automotive industry rises to the digital occasion, there are a lot of buzz words that get thrown around- machine learning for your internet sales, conquesting your competitors, or … Continued

No one can beat Kevin Frye’s recap of conferences, so I’m going to keep my reflections of the 21st Digital Dealer Conference (#DD21) short and sweet and down to one … Continued

Using twitter to engage with prospects and customers is a huge opportunity for dealerships.  Customers will often post both good and bad experiences from your showroom, so make sure you’re … Continued

Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play, … Continued

As car buying has steadily moved online, many auto sales teams haven’t kept pace. Today, Internet leads account for up to 20% of new vehicle sales. A 2015 survey from … Continued

Everyone knows that the auto industry is a people industry- face-to-face business, family relationships, and long term engagements. But what happens when at least 70% of consumers are now turning … Continued

It’s that time of year again.  Big sales, “Super Bowl” atmosphere, BBQs and cookouts.  But all for what?  To engage every lead that walks into your Showroom on this Memorial … Continued

Ever been to a dealership website these days?  I’m sure you have.  Chat box appears from the bottom left while a gift offer pops up on the right… So many … Continued