Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued
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A Conversation with Christian Salazar, General Manager of Matt Ford
Over his 15 years in the auto industry, Christian Salazar has seen it all. Starting out selling cars while still a teenager, he has managed both dealership and vendor … Continued
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What your dealership can learn from these Super Bowl commercials
Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year, … Continued
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Automotive Digital Strategy: News and Tips with Madeleine Low of DrivingSales
As Community Manager at DrivingSales, Madeleine Low is in the trenches every day with dealers all around the country. She writes about industry news and trends, manages and contributes to … Continued
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5 Ways your Digital Showroom Must be Like your Brick and Mortar Showroom
Like all good dealerships today, you know that massive numbers of people are starting and completing a lot of their car buying research online. So you invest in a website … Continued
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Digital marketing: 2016 was so yesterday
We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are … Continued
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How to engage shoppers who don’t want to convert
If you’re like most dealerships, you work hard to achieve high conversion rates from your website. And rightfully so: a vast majority of car shoppers today use the internet to … Continued
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Feature Release: Taking your leads to the next level
If your dealership is optimizing and maximizing lead capture, you’re seeing an increase in the number of follow up calls you need to make. And follow up calls are a … Continued
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How to keep your employees at your dealership
Dealership employee retention has declined over the past few years, according to a recent NADA study. Maybe your own dealership has suffered, maybe your employees are so happy they break … Continued
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Why your leads need to be nurtured
You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, targeted, engaging content and offers … Continued