Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed...
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Post COVID-19 Emerging Markets for Automotive
With social distancing and stay-at-home orders still in place, consumer behavior has shifted to online, leaving dealerships eager to transform their marketing strategies and leverage their websites for most of … Continued
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Voice of the Car Buyer: COVID-19 Report
With stay at home orders and lockdowns increasing, fewer shoppers are stepping foot into dealerships. Without the advantage of face-to-face sales, it’s easy to lose sight of your customers. What … Continued
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Seasonality report: Uncovering trends, peaks and dips in the automotive industry
Based on 2018 trends* We all tend to theorize about seasonality in the auto industry – which months are the worst for sales? When do we get the best leads? … Continued