Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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6 practical artificial intelligence tools changing the world
Artificial intelligence, or AI, gets so much attention in tech news it can be hard to keep up. Becoming part of virtually every field out there, AI has also entered … Continued
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Lead capture and nurture at all stages of the sales funnel: a roundup
Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much more with a solid … Continued
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AutoLeadStar on DealerRefresh: How to Nurture High Funnel Leads Without Gutting Your BDC
Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued
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A conversation with e-commerce expert Kevin Frye
Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer. Kevin manages the entire automotive group, which consists … Continued
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Free money: how to do it right
Incentive-driven offers seem like a totally foolproof way to get people into your dealership. Who doesn’t like free money? But your dealership needs to make sure that these offers are … Continued
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Duplicate leads? That’s actually a good thing
Duplicate leads: irritating productivity-killers, right? They clog up your CRM, they make your multiple lead-capture services seem redundant, they can lead to confusion about follow-up. It’s easy to understand why … Continued
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Why conversion optimization brings your sales up even if your closing rate goes down
Isn’t better lead capture supposed to lead to more sales? Well, yes. Here’s why you might see lower closing rates even as your sales increase. Here’s the problem: You’re … Continued
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What you can learn from Chase’s new online car financing program
You may have heard about Chase Auto Direct, the new online car shopping and financing program offered by Chase in partnership with TrueCar.com. Here’s how it works. Chase clients use … Continued
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How to make your website amazing so you capture more leads
So you’ve decided to focus on converting the qualified leads on your website – the people who are already browsing your digital showroom. How do you make sure your website … Continued
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Where are your dealership’s most qualified leads?
If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued