Artificial intelligence, or AI, gets so much attention in tech news it can be hard to keep up. Becoming part of virtually every field out there, AI has also entered … Continued

Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much more with a solid … Continued

Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued

Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer.  Kevin manages the entire automotive group, which consists … Continued

Incentive-driven offers seem like a totally foolproof way to get people into your dealership. Who doesn’t like free money? But your dealership needs to make sure that these offers are … Continued

Duplicate leads: irritating productivity-killers, right? They clog up your CRM, they make your multiple lead-capture services seem redundant, they can lead to confusion about follow-up. It’s easy to understand why … Continued

Isn’t better lead capture supposed to lead to more sales? Well, yes. Here’s why you might see lower closing rates even as your sales increase.    Here’s the problem: You’re … Continued

You may have heard about Chase Auto Direct, the new online car shopping and financing program offered by Chase in partnership with TrueCar.com. Here’s how it works. Chase clients use … Continued

So you’ve decided to focus on converting the qualified leads on your website – the people who are already browsing your digital showroom. How do you make sure your website … Continued

If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued