You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued

As Community Manager at DrivingSales, Madeleine Low is in the trenches every day with dealers all around the country. She writes about industry news and trends, manages and contributes to … Continued

If your dealership is optimizing and maximizing lead capture, you’re seeing an increase in the number of follow up calls you need to make. And follow up calls are a … Continued

You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, targeted, engaging content and offers … Continued

The holiday season is coming up! As if Q4 weren’t difficult enough, this year it seems to have crept up so fast.  Halloween, Thanksgiving, and before you know it… Christmas … Continued

If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued

Everyone is in a panic after Google released its new mobile rules: does it mean that every mobile site with a popup will be ranked lower in searches?  Does it mean … Continued

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not trivial. Many industries outside … Continued

As the automotive industry rises to the digital occasion, there are a lot of buzz words that get thrown around- machine learning for your internet sales, conquesting your competitors, or … Continued

No one can beat Kevin Frye’s recap of conferences, so I’m going to keep my reflections of the 21st Digital Dealer Conference (#DD21) short and sweet and down to one … Continued