It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

  Over his 15 years in the auto industry, Christian Salazar has seen it all. Starting out selling cars while still a teenager, he has managed both dealership and vendor … Continued

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued

We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are … Continued

Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer.  Kevin manages the entire automotive group, which consists … Continued

Dealership employee retention has declined over the past few years, according to a recent NADA study. Maybe your own dealership has suffered, maybe your employees are so happy they break … Continued

The auto industry’s move online can be overwhelming and even a little threatening. Digital showrooms and research platforms, online financing programs, shopping apps that avoid the showroom altogether– these are all bad … Continued

With 5 billion people watching Youtube videos every day, it’s no surprise that video has become the key to a great digital marketing strategy. Videos engage your customers, get them excited about … Continued

If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued

This week, we’re going to reward our loyal dealership Twitter followers with recognition of the best twitter video ads posted! Video marketing is a 2016 MUST.  The vast majority of … Continued