In the spirit of transparency and understanding your data, AutoLeadStar knows how important it is for dealers to see everything that happens on their website in their reports, including in...
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues… Read More ›
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A Conversation with Christian Salazar, General Manager of Matt Ford
Over his 15 years in the auto industry, Christian Salazar has seen it all. Starting out selling cars while still a teenager, he has managed both dealership and vendor… Read More ›
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Predicting the future of website design with Dvir Bach, AutoLeadStar Head of Design
AutoLeadStar is excited to present an exclusive interview with our Head of Design, Dvir Bach. Dvir’s days in design began early, when he would spend his free time at home photoshopping pictures for… Read More ›
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3 reasons your dealership website traffic is not converting
You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing… Read More ›
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Digital marketing: 2016 was so yesterday
We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are… Read More ›
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A conversation with e-commerce expert Kevin Frye
Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer. Kevin manages the entire automotive group, which consists… Read More ›
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How to keep your employees at your dealership
Dealership employee retention has declined over the past few years, according to a recent NADA study. Maybe your own dealership has suffered, maybe your employees are so happy they break… Read More ›
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Check out AutoLeadStar on DealerRefresh: 5 Tips for Maximizing the Shopper’s Website Experience
The auto industry’s move online can be overwhelming and even a little threatening. Digital showrooms and research platforms, online financing programs, shopping apps that avoid the showroom altogether– these are all bad… Read More ›
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7 video ideas that will make your digital marketing strategy great again
With 5 billion people watching Youtube videos every day, it’s no surprise that video has become the key to a great digital marketing strategy. Videos engage your customers, get them excited about… Read More ›
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Where are your dealership’s most qualified leads?
If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who… Read More ›