There are a lot of things to consider when launching a new marketing campaign. While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve...
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued
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A Conversation with Christian Salazar, General Manager of Matt Ford
Over his 15 years in the auto industry, Christian Salazar has seen it all. Starting out selling cars while still a teenager, he has managed both dealership and vendor … Continued
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3 reasons your dealership website traffic is not converting
You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued
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Digital marketing: 2016 was so yesterday
We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are … Continued
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A conversation with e-commerce expert Kevin Frye
Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer. Kevin manages the entire automotive group, which consists … Continued
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How to keep your employees at your dealership
Dealership employee retention has declined over the past few years, according to a recent NADA study. Maybe your own dealership has suffered, maybe your employees are so happy they break … Continued
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Check out AutoLeadStar on DealerRefresh: 5 Tips for Maximizing the Shopper’s Website Experience
The auto industry’s move online can be overwhelming and even a little threatening. Digital showrooms and research platforms, online financing programs, shopping apps that avoid the showroom altogether– these are all bad … Continued
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7 video ideas that will boost your digital marketing strategy
With 5 billion people watching Youtube videos every day, it’s no surprise that video has become the key to a great digital marketing strategy. Videos engage your customers, get them excited about … Continued
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Where are your dealership’s most qualified leads?
If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued
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And the best video award goes to…
This week, we’re going to reward our loyal dealership Twitter followers with recognition of the best twitter video ads posted! Video marketing is a 2016 MUST. The vast majority of … Continued