Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed...
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AutoLeadStar on DealerRefresh: How to Nurture High Funnel Leads Without Gutting Your BDC
Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued
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Your Ultimate “Buzz Word” Glossary
As the automotive industry rises to the digital occasion, there are a lot of buzz words that get thrown around- machine learning for your internet sales, conquesting your competitors, or … Continued
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3 mistakes your sales people are making & how to avoid them
As car buying has steadily moved online, many auto sales teams haven’t kept pace. Today, Internet leads account for up to 20% of new vehicle sales. A 2015 survey from … Continued
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3 Ways to Turn Internet Leads into Sales
BDC and Internet Sales teams have a ton of potential to bring more customers into the dealership. Are they living up to it? Here are three ways to follow up … Continued
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Your website traffic: the most overlooked lead resource you have
Opportunities are endless for modern dealers looking for online leads. Your dealership is likely using a combination of approaches, including third-party lead resources like Edmunds or Kelley Blue Book, paid advertising and … Continued