Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed...
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Treat Your Staff the Way You Treat Your Leads
If there is one single problem that should be keeping you up at night, it’s staff retention. Staff turnover costs the average dealership $500,000 per year. It costs the auto … Continued
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Optimizing Lead Nurture with Artificial Intelligence
If you’re a regular reader of our blog, you know all about the importance of lead follow-up and nurture. You know why leads need to be nurtured, how lead nurturing … Continued
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The Great Debate: Speed vs. Quality
It has become an age-old question in the auto industry: when responding to a lead, what is more important, speed or quality? The issue has been debated for years, and … Continued
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3 ways lead nurture is like online dating
When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping … Continued
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Why your leads need to be nurtured
You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, targeted, engaging content and offers … Continued
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How Your Automotive Lead Capture is Like A Game of Football
Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play, … Continued