It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues… Read More ›

In a short period of time, Ceren Isildak has reached a rare level of expertise in the auto industry. From her college experience opening a brand-new dealership to managing major… Read More ›

Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready… Read More ›

We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are… Read More ›

If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who… Read More ›

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not trivial. Many industries outside… Read More ›

Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play,… Read More ›

As car buying has steadily moved online, many auto sales teams haven’t kept pace. Today, Internet leads account for up to 20% of new vehicle sales. A 2015 survey from… Read More ›

Everyone knows that the auto industry is a people industry- face-to-face business, family relationships, and long term engagements. But what happens when at least 70% of consumers are now turning… Read More ›

It’s that time of year again.  Big sales, “Super Bowl” atmosphere, BBQs and cookouts.  But all for what?  To engage every lead that walks into your Showroom on this Memorial… Read More ›