The Importance of Effective Inventory Management for Car Dealerships Is your dealership tracking your inventory effectively? You are likely regularly and aggressively tracking the ins and outs of your inventory,...
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Why your leads need to be nurtured
You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, targeted, engaging content and offers … Continued
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How to drive traffic to your dealership this holiday season
The holiday season is coming up! As if Q4 weren’t difficult enough, this year it seems to have crept up so fast. Halloween, Thanksgiving, and before you know it… Christmas … Continued
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Why conversion optimization brings your sales up even if your closing rate goes down
Isn’t better lead capture supposed to lead to more sales? Well, yes. Here’s why you might see lower closing rates even as your sales increase. Here’s the problem: You’re … Continued
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What you can learn from Chase’s new online car financing program
You may have heard about Chase Auto Direct, the new online car shopping and financing program offered by Chase in partnership with TrueCar.com. Here’s how it works. Chase clients use … Continued
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How to make your website amazing so you capture more leads
So you’ve decided to focus on converting the qualified leads on your website – the people who are already browsing your digital showroom. How do you make sure your website … Continued
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Where are your dealership’s most qualified leads?
If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued
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And the best video award goes to…
This week, we’re going to reward our loyal dealership Twitter followers with recognition of the best twitter video ads posted! Video marketing is a 2016 MUST. The vast majority of … Continued
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What do Google’s new mobile rules really mean?
Everyone is in a panic after Google released its new mobile rules: does it mean that every mobile site with a popup will be ranked lower in searches? Does it mean … Continued
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Conversion Rate Optimization for the Automotive Industry
Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now. While it may be new to the industry, it’s certainly not trivial. Many industries outside … Continued
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Your Ultimate “Buzz Word” Glossary
As the automotive industry rises to the digital occasion, there are a lot of buzz words that get thrown around- machine learning for your internet sales, conquesting your competitors, or … Continued