You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, targeted, engaging content and offers … Continued

The holiday season is coming up! As if Q4 weren’t difficult enough, this year it seems to have crept up so fast.  Halloween, Thanksgiving, and before you know it… Christmas … Continued

Isn’t better lead capture supposed to lead to more sales? Well, yes. Here’s why you might see lower closing rates even as your sales increase.    Here’s the problem: You’re … Continued

You may have heard about Chase Auto Direct, the new online car shopping and financing program offered by Chase in partnership with TrueCar.com. Here’s how it works. Chase clients use … Continued

So you’ve decided to focus on converting the qualified leads on your website – the people who are already browsing your digital showroom. How do you make sure your website … Continued

If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued

This week, we’re going to reward our loyal dealership Twitter followers with recognition of the best twitter video ads posted! Video marketing is a 2016 MUST.  The vast majority of … Continued

Everyone is in a panic after Google released its new mobile rules: does it mean that every mobile site with a popup will be ranked lower in searches?  Does it mean … Continued

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not trivial. Many industries outside … Continued

As the automotive industry rises to the digital occasion, there are a lot of buzz words that get thrown around- machine learning for your internet sales, conquesting your competitors, or … Continued