It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

When you think of Artificial Intelligence, do you think of robots and sci-fi? Today’s AI is not a futuristic fantasy.  It’s actually led to the most cutting-edge technological advances in … Continued

The term UX, or user experience, is popular in the world of software design, as app developers hammer out the best ways for users to interact with their products. But … Continued

Artificial intelligence, or AI, gets so much attention in tech news it can be hard to keep up. Becoming part of virtually every field out there, AI has also entered … Continued

We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on … Continued

It can be hard to find the time to listen to a full-length webinar. But what about a mini-webinar? Seven minutes of quick, useful advice for you as you wrap … Continued

Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much more with a solid … Continued

Google recently researched the shopping patterns of early autoshoppers– those in the initial stages of research, gathering information about what car to buy and where to buy it– and made … Continued

You’ve probably been hearing that personalization is good for business. Online shoppers want to see content that is relevant to them, when it is relevant to them. They want their … Continued

Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning.  What is smart targeting and how can … Continued