Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready… Read More ›

Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer.  Kevin manages the entire automotive group, which consists… Read More ›

Duplicate leads: irritating productivity-killers, right? They clog up your CRM, they make your multiple lead-capture services seem redundant, they can lead to confusion about follow-up. It’s easy to understand why… Read More ›

If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who… Read More ›

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not trivial. Many industries outside… Read More ›

Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play,… Read More ›

Everyone knows that the auto industry is a people industry- face-to-face business, family relationships, and long term engagements. But what happens when at least 70% of consumers are now turning… Read More ›

Most dealerships use some sort of lead capture form to engage visitors and capture valuable lead information. Many are also using chat boxes to get the conversation going with potential customers. Nevertheless,… Read More ›

If you’re an auto Sales Manager, a large chunk of the dealership’s success is resting on your shoulders. Your department generates the highest revenue for the dealership, so a there… Read More ›

Facebook isn’t just a way to post pictures from your latest cook-out, or stalk your long lost friend that you haven’t been in touch with for quite some time now.… Read More ›