The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen...
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AutoLeadStar on DealerRefresh: How to Nurture High Funnel Leads Without Gutting Your BDC
Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued
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A conversation with e-commerce expert Kevin Frye
Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer. Kevin manages the entire automotive group, which consists … Continued
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Duplicate leads? That’s actually a good thing
Duplicate leads: irritating productivity-killers, right? They clog up your CRM, they make your multiple lead-capture services seem redundant, they can lead to confusion about follow-up. It’s easy to understand why … Continued
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Where are your dealership’s most qualified leads?
If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who … Continued
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Conversion Optimization for the Automotive Industry
Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now. While it may be new to the industry, it’s certainly not trivial. Many industries outside … Continued
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How Your Automotive Lead Capture is Like A Game of Football
Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play, … Continued
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How auto dealerships should use digital to gain trust and credibility
Everyone knows that the auto industry is a people industry- face-to-face business, family relationships, and long term engagements. But what happens when at least 70% of consumers are now turning … Continued
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4 ways your lead capture offers can lead your dealership to victory
Most dealerships use some sort of lead capture form to engage visitors and capture valuable lead information. Many are also using chat boxes to get the conversation going with potential customers. Nevertheless, … Continued
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7 Ways to Be a Better Leader
If you’re an auto Sales Manager, a large chunk of the dealership’s success is resting on your shoulders. Your department generates the highest revenue for the dealership, so a there … Continued
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How Your Dealership Should be Using Facebook
Facebook isn’t just a way to post pictures from your latest cook-out, or stalk your long lost friend that you haven’t been in touch with for quite some time now. … Continued