Over his 15 years in the auto industry, Christian Salazar has seen it all. Starting out selling cars while still a teenager, he has managed both dealership and vendor … Continued

Kevin Frye, the e-commerce director for the Jeff Wyler Automotive Family and former Naval Aviator, is a forward thinker and progressive marketer.  Kevin manages the entire automotive group, which consists … Continued

Dealership employee retention has declined over the past few years, according to a recent NADA study. Maybe your own dealership has suffered, maybe your employees are so happy they break … Continued

The holiday season is coming up! As if Q4 weren’t difficult enough, this year it seems to have crept up so fast.  Halloween, Thanksgiving, and before you know it… Christmas … Continued

One of the biggest monsters of the internet just entered the automotive space and no one knows what to expect. Amazon Vehicles. Is this considered a TrueCar or AutoTrader competitor? … Continued

Conversion rate optimization (CRO) is a fancy term breaking into the digital automotive space right now.  While it may be new to the industry, it’s certainly not trivial. Many industries outside … Continued

Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play, … Continued

Everyone knows that the auto industry is a people industry- face-to-face business, family relationships, and long term engagements. But what happens when at least 70% of consumers are now turning … Continued

If you’re an auto Sales Manager, a large chunk of the dealership’s success is resting on your shoulders. Your department generates the highest revenue for the dealership, so a there … Continued

Facebook isn’t just a way to post pictures from your latest cook-out, or stalk your long lost friend that you haven’t been in touch with for quite some time now. … Continued