It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general … Continued

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued

It probably won’t surprise you to hear that people today do most of their shopping online. From electronics to clothing to toilet paper, pretty much anything can make its way through the … Continued

Lead capture: the quest, the chase, the holy grail. Getting more leads on your dealership site means getting more customers in your showroom. But what happens when lead capture actually … Continued

We know what you’re thinking: if only there were a handy list of all the best digital marketing practices for the new year. Well, fellow digital dealership enthusiasts, we are … Continued

You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, targeted, engaging content and offers … Continued

The auto industry’s move online can be overwhelming and even a little threatening. Digital showrooms and research platforms, online financing programs, shopping apps that avoid the showroom altogether– these are all bad … Continued

With 5 billion people watching Youtube videos every day, it’s no surprise that video has become the key to a great digital marketing strategy. Videos engage your customers, get them excited about … Continued

Here’s the problem with a lot of lead capture methods in the auto industry: they make shoppers spend a lot of time and effort. Take website Chat, for example. Chat … Continued