Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data...
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The importance of investing in your Fixed-Ops department and how digital marketing can contribute to its success
Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued
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The importance of VIN-level marketing
When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued
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Real or faux Artificial Intelligence? And the price you pay for missing the difference.
Spotting smart, machine learning technology and filtering out the “faux” AI will be critical as the industry continues to accelerate dealer-tech adoption. It’s no secret that companies can be generous … Continued
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An Exciting Feature Update: Compare Your Data
Continuing the recent themes of data visibility, portability, and transparency, I am so excited to share with you that we just released “Compare” across all of our platforms. Something one of … Continued
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The Link Between Your Paid Ad Strategy and Stuck Inventory
As humans, we’re already used to the fact that technology solves our problems. Waiting for taxis (Uber), waiting in lines (mobile order), or splitting the bill with friends (Venmo). So … Continued
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The Myth About Increasing Ad Spend Around The Holidays
I’m about to bust one of the biggest marketing myths for you, and save you some money. I’m quite certain you’ve been told to increase marketing spend around the holiday … Continued
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Googles updated advertising policy and what it means for your dealership
Big updates, little change. It’s official. Google has recently updated its policies on personalized advertising. Can I get a breakdown? In an effort to improve inclusivity for users disproportionately affected … Continued
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AutoLeadStar Feature Release: Managing your inventory just got easier.
Managing your inventory just got easier. Inventory Management enables dealerships to align their business goals and take complete control of their inventory using Acquire. Haven’t heard of Acquire? Click here. … Continued
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Social Distance and the Car Buyer
Social Distance and the Car Buyer This post was written by Louis Tuchman We are living in uncertain times, as the novel Coronavirus continues to disrupt our way of life. … Continued
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era, Details Trends and Strategies for Next Phase of Automotive
MIAMI, FL– June 9, 2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, today unveiled the results of their latest benchmark report on buyer trends titled, “A Post … Continued