It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues… Read More ›

After a long period of growth, automotive sales have now been declining for months. Whether your dealership has been personally affected or not, in a downturn like this, you’re probably… Read More ›

We’ve got some big news at AutoLeadStar. Coming this fall, we’ll be releasing an enhanced artificial intelligence platform designed to get you more leads than ever– by providing unprecedented levels… Read More ›

With all the vendors vying for your dealership’s attention, it can be hard to know where to start. Which products can truly help your dealership advance its goals and which… Read More ›

The term UX, or user experience, is popular in the world of software design, as app developers hammer out the best ways for users to interact with their products. But… Read More ›

  Jason Stum, Director of Strategy at Launch Digital Marketing, is a pioneer of digital marketing strategy for automotive. In the trenches since the industry moved online, he has been at… Read More ›

It’s hard to get customers’ attention these days. With the huge amounts of research people do online, getting car shoppers to choose and buy from your dealership is a huge… Read More ›

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general… Read More ›

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing… Read More ›

  Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work?… Read More ›