It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

After a long period of growth, automotive sales have now been declining for months. Whether your dealership has been personally affected or not, in a downturn like this, you’re probably … Continued

We’ve got some big news at AutoLeadStar. Coming this fall, we’ll be releasing an enhanced artificial intelligence platform designed to get you more leads than ever– by providing unprecedented levels … Continued

With all the vendors vying for your dealership’s attention, it can be hard to know where to start. Which products can truly help your dealership advance its goals and which … Continued

The term UX, or user experience, is popular in the world of software design, as app developers hammer out the best ways for users to interact with their products. But … Continued

  Jason Stum, Director of Strategy at Launch Digital Marketing, is a pioneer of digital marketing strategy for automotive. In the trenches since the industry moved online, he has been at … Continued

It’s hard to get customers’ attention these days. With the huge amounts of research people do online, getting car shoppers to choose and buy from your dealership is a huge … Continued

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general … Continued

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued

  Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work? … Continued