It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues… Read More ›

DealerRefresh is one of the auto industry’s most visited and trusted online destinations for tens of thousands of dealers and automotive professionals. Founded in 2005 by Jeff Kershner before just… Read More ›

  Jason Stum, Director of Strategy at Launch Digital Marketing, is a pioneer of digital marketing strategy for automotive. In the trenches since the industry moved online, he has been at… Read More ›

It’s hard to get customers’ attention these days. With the huge amounts of research people do online, getting car shoppers to choose and buy from your dealership is a huge… Read More ›

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general… Read More ›

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing… Read More ›

Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year,… Read More ›

  Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work?… Read More ›

As Community Manager at DrivingSales, Madeleine Low is in the trenches every day with dealers all around the country. She writes about industry news and trends, manages and contributes to… Read More ›

Most dealerships don’t pay much attention to early stage car shoppers. And for good reason: early stage shoppers are high up the sales funnel, researching their next car purchase, but… Read More ›