It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

DealerRefresh is one of the auto industry’s most visited and trusted online destinations for tens of thousands of dealers and automotive professionals. Founded in 2005 by Jeff Kershner before just … Continued

  Jason Stum, Director of Strategy at Launch Digital Marketing, is a pioneer of digital marketing strategy for automotive. In the trenches since the industry moved online, he has been at … Continued

It’s hard to get customers’ attention these days. With the huge amounts of research people do online, getting car shoppers to choose and buy from your dealership is a huge … Continued

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general … Continued

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued

Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year, … Continued

  Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work? … Continued

As Community Manager at DrivingSales, Madeleine Low is in the trenches every day with dealers all around the country. She writes about industry news and trends, manages and contributes to … Continued

Like all good dealerships today, you know that massive numbers of people are starting and completing a lot of their car buying research online. So you invest in a website … Continued