Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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Announcing the AutoLeadStar CDXP
Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued
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Connectivity & Orchestration For Automotive Dealerships
Introduction Every technological revolution has a transition period. If you think about when cars were first invented, they shared the road with horses and buggies. It wasn’t until the end … Continued
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6 things to check before launching your next marketing campaign
There are a lot of things to consider when launching a new marketing campaign. While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve … Continued
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The Link Between Your Paid Ad Strategy and Stuck Inventory
As humans, we’re already used to the fact that technology solves our problems. Waiting for taxis (Uber), waiting in lines (mobile order), or splitting the bill with friends (Venmo). So … Continued
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The Myth About Increasing Ad Spend Around The Holidays
I’m about to bust one of the biggest marketing myths for you, and save you some money. I’m quite certain you’ve been told to increase marketing spend around the holiday … Continued
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AutoLeadStar Feature Release: Managing your inventory just got easier.
Managing your inventory just got easier. Inventory Management enables dealerships to align their business goals and take complete control of their inventory using Acquire. Haven’t heard of Acquire? Click here. … Continued
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era, Details Trends and Strategies for Next Phase of Automotive
MIAMI, FL– June 9, 2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, today unveiled the results of their latest benchmark report on buyer trends titled, “A Post … Continued
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The perfect combination of man and machine: Smart budget strategy
Your ad strategy is the secret sauce to your success—getting more qualified traffic to your site means more potential leads and sales for your dealership. And we all know that … Continued
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Tracking Events in Google Analytics: Dealer Edition
In the spirit of transparency and understanding your data, AutoLeadStar knows how important it is for dealers to see everything that happens on their website in their reports, including in … Continued
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What We Believe About Automotive Dealership Marketing on the Eve of NADA 2020
(Post by Aharon Horwitz, AutoLeadStar CEO) At AutoLeadStar, we’ve quietly built the automotive industry’s most advanced platform for dealer-driven marketing. On the eve of NADA 2020, I wanted to share … Continued