As Co-Founder and Executive VP of C-4 Analytics, Justin Cook develops next-generation marketing strategies by blending proven marketing techniques with the evolving science of data and analytics. And with great results:… Read More ›

Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting… Read More ›

  Over his 15 years in the auto industry, Christian Salazar has seen it all. Starting out selling cars while still a teenager, he has managed both dealership and vendor… Read More ›

The term UX, or user experience, is popular in the world of software design, as app developers hammer out the best ways for users to interact with their products. But… Read More ›

Google recently researched the shopping patterns of early autoshoppers– those in the initial stages of research, gathering information about what car to buy and where to buy it– and made… Read More ›

DealerRefresh is one of the auto industry’s most visited and trusted online destinations for tens of thousands of dealers and automotive professionals. Founded in 2005 by Jeff Kershner before just… Read More ›

You’ve probably been hearing that personalization is good for business. Online shoppers want to see content that is relevant to them, when it is relevant to them. They want their… Read More ›

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general… Read More ›

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing… Read More ›

Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year,… Read More ›