Almost every dealership website today features specials and promotions on its homepage, specials pages, or dedicated landing pages. This is a great idea: every deal your customers can get at … Continued

Spring cleaning is upon us, and what better time to declutter your dealership website? The time has come to take a look at what should stay and what should go, … Continued

You’ve probably been hearing that personalization is good for business. Online shoppers want to see content that is relevant to them, when it is relevant to them. They want their … Continued

Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning.  What is smart targeting and how can … Continued

  Jason Stum, Director of Strategy at Launch Digital Marketing, is a pioneer of digital marketing strategy for automotive. In the trenches since the industry moved online, he has been at … Continued

In the quest for leads, popups, or overlays, have become hugely popular on dealership websites. Chat, special offers, gift incentives, and more all vie for visitors’ attention, trying their hardest … Continued

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general … Continued

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued

Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year, … Continued

  Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work? … Continued