Jason Stum, Director of Strategy at Launch Digital Marketing, is a pioneer of digital marketing strategy for automotive. In the trenches since the industry moved online, he has been at … Continued

You’ve all heard the dire statistics: conversion rates for dealerships usually hover around 1-3%. That means 97% of your website traffic is not interacting with you, not leaving their information, not allowing … Continued

Ah, the Super Bowl: the tension, the glory, the historic overtime. The commercials. We’re sure that, like us, you took diligent notes on which commercials were the best this year, … Continued

  Sometimes you need to go back to basics. So today, we bring you a short refresher course in conversion optimization for auto. What is it? How does it work? … Continued

As Community Manager at DrivingSales, Madeleine Low is in the trenches every day with dealers all around the country. She writes about industry news and trends, manages and contributes to … Continued

Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready … Continued

By now you have surely heard the tale of our tech near-disaster: we discovered our product was acting wonky on a customer’s site, which led us to discover that other … Continued

It probably won’t surprise you to hear that people today do most of their shopping online. From electronics to clothing to toilet paper, pretty much anything can make its way through the … Continued

Well, it’s finally here. Google is implementing its mobile engagement standards– and AutoLeadStar is ready! Under the new rules, Google will lower the search rankings of any site with mobile … Continued

Here’s a cautionary tale from your friends at AutoLeadStar, which we think has some good lessons for all you dealership IT and internet managers. Several days ago, our monitoring noticed … Continued