Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued

A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued

Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and … Continued

You may not know it, but artificial intelligence has already taken over your life. Okay, maybe it hasn’t taken over. But think about it: you might spend time reading up … Continued

It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

Ah, the new year. As the clock strikes midnight, we are all excited by the opportunities and possibilities awaiting us in the year to come. For some, that may mean … Continued

JD Power recently published the findings of its 2017 U.S. Sales Satisfaction Index Study, and it has some important findings that should impact the way dealerships conduct business. The study, … Continued

Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued

Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They had great shipping … Continued