The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen...
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How Dealers Should Maximize Google Analytics & Google Ads
Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and … Continued
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7 ways AI will help your dealership sell more cars
You may not know it, but artificial intelligence has already taken over your life. Okay, maybe it hasn’t taken over. But think about it: you might spend time reading up … Continued
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued
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Top 5 Digital Marketing Trends to Keep an Eye On in 2018
Ah, the new year. As the clock strikes midnight, we are all excited by the opportunities and possibilities awaiting us in the year to come. For some, that may mean … Continued
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3 Takeaways from the 2017 JD Power Sales Satisfaction Study
JD Power recently published the findings of its 2017 U.S. Sales Satisfaction Index Study, and it has some important findings that should impact the way dealerships conduct business. The study, … Continued
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Attribution for Automotive: Challenges, Solutions, and Thinking Ahead
Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued
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How to Optimize Your Dealership Website for More Leads and Sales
Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They had great shipping … Continued
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5 Ways for Your Dealership to Thrive in an Economic Downturn
After a long period of growth, automotive sales have now been declining for months. Whether your dealership has been personally affected or not, in a downturn like this, you’re probably … Continued
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Coming This Fall: AutoLeadStar’s Enhanced Artificial Intelligence Platform for Dealerships
We’ve got some big news at AutoLeadStar. Coming this fall, we’ll be releasing an enhanced artificial intelligence platform designed to get you more leads than ever– by providing unprecedented levels … Continued
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[Micro-Podcast] Top 5 Questions for Choosing the Best Vendors
With all the vendors vying for your dealership’s attention, it can be hard to know where to start. Which products can truly help your dealership advance its goals and which … Continued