Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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Social Targeting Challenges in 2022
Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued
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Top 5 Reasons your dealership should be using a CDXP
A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued
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The importance of investing in your Fixed-Ops department and how digital marketing can contribute to its success
Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued
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How Dealers Should Maximize Google Analytics & Google Ads
Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and … Continued
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7 ways AI will help your dealership sell more cars
You may not know it, but artificial intelligence has already taken over your life. Okay, maybe it hasn’t taken over. But think about it: you might spend time reading up … Continued
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued
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Top 5 Digital Marketing Trends to Keep an Eye On in 2018
Ah, the new year. As the clock strikes midnight, we are all excited by the opportunities and possibilities awaiting us in the year to come. For some, that may mean … Continued
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3 Takeaways from the 2017 JD Power Sales Satisfaction Study
JD Power recently published the findings of its 2017 U.S. Sales Satisfaction Index Study, and it has some important findings that should impact the way dealerships conduct business. The study, … Continued
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Attribution for Automotive: Challenges, Solutions, and Thinking Ahead
Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued
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How to Optimize Your Dealership Website for More Leads and Sales
Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They had great shipping … Continued