While the shock waves continue to reverberate from the last iOS update, one thing remains clear: this isn’t a storm to weather or a trend that will pass.

Implementing a CDXP will allow dealers to own their first-party data and execute effective marketing strategies. 

What is Fixed Ops in the Automotive Industry? According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed ops department. … Continued

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and … Continued

Everything you need to know about artificial intelligence for your car dealership You may not know it, but artificial intelligence has already taken over your life. Okay, maybe it hasn’t … Continued

It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

Ah, the new year. As the clock strikes midnight, we are all excited by the opportunities and possibilities awaiting us in the year to come. For some, that may mean … Continued

JD Power recently published the findings of its 2017 U.S. Sales Satisfaction Index Study, and it has some important findings that should impact the way dealerships conduct business. The study, … Continued

Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued

[Updated July 2022] Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They … Continued