It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued

When you think of Artificial Intelligence, do you think of robots and sci-fi? Today’s AI is not a futuristic fantasy.  It’s actually led to the most cutting-edge technological advances in … Continued

Artificial intelligence, or AI, gets so much attention in tech news it can be hard to keep up. Becoming part of virtually every field out there, AI has also entered … Continued

We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on … Continued

It can be hard to find the time to listen to a full-length webinar. But what about a mini-webinar? Seven minutes of quick, useful advice for you as you wrap … Continued

Today we’re going to do a deep-dive into personalization, that term that keeps cropping up in digital marketing. Widely touted as the way to reach more customers and improve business … Continued

Almost every dealership website today features specials and promotions on its homepage, specials pages, or dedicated landing pages. This is a great idea: every deal your customers can get at … Continued

You’ve probably been hearing that personalization is good for business. Online shoppers want to see content that is relevant to them, when it is relevant to them. They want their … Continued

Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning.  What is smart targeting and how can … Continued