Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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Social Targeting Challenges in 2022
Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued
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How your dealership can win with today’s disruptive automotive technology
It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued
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Attribution for Automotive: Challenges, Solutions, and Thinking Ahead
Attribution is an important ingredient in effective automotive digital marketing. Knowing which campaigns and strategies are actually getting people to convert and buy shows you where marketing dollars are getting … Continued
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Webinar Video: Marketing AI for Auto Dealers
When you think of Artificial Intelligence, do you think of robots and sci-fi? Today’s AI is not a futuristic fantasy. It’s actually led to the most cutting-edge technological advances in … Continued
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6 practical artificial intelligence tools changing the world
Artificial intelligence, or AI, gets so much attention in tech news it can be hard to keep up. Becoming part of virtually every field out there, AI has also entered … Continued
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Micro-Podcast: Quick Tips for Great Phone Follow-Up at Your Dealership
We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on … Continued
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VIDEO: Declutter your website and tighten your VDPs
It can be hard to find the time to listen to a full-length webinar. But what about a mini-webinar? Seven minutes of quick, useful advice for you as you wrap … Continued
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Grow your dealership sales with personalization online
Today we’re going to do a deep-dive into personalization, that term that keeps cropping up in digital marketing. Widely touted as the way to reach more customers and improve business … Continued
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Turn your dealership specials into dynamic offers and get more conversions
Almost every dealership website today features specials and promotions on its homepage, specials pages, or dedicated landing pages. This is a great idea: every deal your customers can get at … Continued
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How to create personalized dealership website popups
You’ve probably been hearing that personalization is good for business. Online shoppers want to see content that is relevant to them, when it is relevant to them. They want their … Continued