A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM.

Shoppers expect a fully personalized experience every time they engage with your business. Data connectivity and orchestration can help your dealership provide that experience, directly increasing your revenues.

Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.

Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help.

From the venue to the guest list to the panel-style workshops, this conference lived up to its infamous tagline, “the rebirth of the automotive conference."

Implementing a CDXP will allow dealers to own their first-party data and execute effective marketing strategies. 

The AutoLeadStar CDXP is the kind of marketing platform savvy dealers need today and are what the entire industry will consider ubiquitous tomorrow.

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