A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM.

Machine learning can help your dealership transform your first-party data into targeted, personalized marketing experiences at scale and turn your CRM into a money making machine.

Shoppers expect a fully personalized experience every time they engage with your business. Data connectivity and orchestration can help your dealership provide that experience, directly increasing your revenues.

Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.

Your dealership needs a comprehensive, holistic digital marketing strategy to ensure you are reaching your audience where they are: online.

Facebook ads are no longer just another option for auto dealerships; they are an essential component of a well rounded marketing strategy.

Even as economic activity has returned to pre pandemic levels, the chip shortage has persisted.

Post COVID-19 Emerging Markets for the Automotive Industry With social distancing and stay-at-home orders still in place, consumer behavior has shifted to online, leaving dealerships eager to transform their marketing … Continued

Do you have access to a performance acquisition report? If you’re like most dealers, you’re investing a large percentage of your digital marketing dollars in traffic acquisition. You have ads … Continued