Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed...
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5 Ways Your Dealership Can Make the Most of Email Marketing Campaigns
Many dealerships have a complicated relationship with email marketing. On the one hand, when done right, it can be one of the most efficient and effective marketing channels your dealership … Continued
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Are Computers Coming for Your Job?
There are two types of 21st-century tech-enthusiasts: those who love artificial intelligence and can’t wait to see all of the changes it will bring, and those who fear it becoming … Continued
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Everything You Need to Know about Connect
It’s finally here! Connect, AutoLeadStar’s newly enhanced artificial intelligence platform has landed. Connect uses cutting-edge technology to give your dealership the tools it needs to personalize your website and turn … Continued
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The Great Debate: Speed vs. Quality
It has become an age-old question in the auto industry: when responding to a lead, what is more important, speed or quality? The issue has been debated for years, and … Continued
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3 Ways to Turn Internet Leads into Sales
BDC and Internet Sales teams have a ton of potential to bring more customers into the dealership. Are they living up to it? Here are three ways to follow up … Continued