Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued

A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued

Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued

There are a lot of things to consider when launching a new marketing campaign.  While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve … Continued

You may not know it, but artificial intelligence has already taken over your life. Okay, maybe it hasn’t taken over. But think about it: you might spend time reading up … Continued

It seems that over the past year it’s become impossible to attend any auto-related event or conference without hearing the word “disruptor.” As technology continues to progress, the industry continues … Continued

AutoLeadStar Director of Business Development Ilana Zur sat down with Ryan Gerardi at DealerRefresh to explore all the ways artificial intelligence (AI) tools can optimize your dealership website for maximum … Continued

Our CEO, Aharon Horwitz, sat down with Ryan Gerardi at DealerRefresh to explore all the ways artificial intelligence (AI) can kick up marketing efforts at your dealership. As it turns … Continued

In a short period of time, Ceren Isildak has reached a rare level of expertise in the auto industry. From her college experience opening a brand-new dealership to managing major … Continued

Users nowadays expect a lot out of the websites they visit. Everywhere they go, they’re treated to the concierge experience– they’re only shown content and offers that relate to them, … Continued