There is probably no need to tell you how important search engine marketing is to your success as a car dealership. In 2014 alone, search made up 50% of all digital ad spend in the United States (a whopping $24.6 billion!)
I presume that for quite some time, your dealership has had a solid internet marketing strategy in place, consisting of a combination of SEO and paid traffic results (using tools like Google Adwords or Bing Ads). You may also have invested in pay per click (PPC) advertising to boost these efforts and help you stand out in the crowded sea of dealerships in your area.
When it comes to getting leads through your website then, you are all set — or at least have a great strategy in place for 2016 to get there.
SEO is only part of the story. It’s a very huge part, but not everything. Paid ad campaigns and SEO are critical, but if they’re leading visitors to your site who don’t end up converting, then you are wasting your investment. Simply put, you aren’t going to drive that sale.
Website lead conversion: the much needed completion to the story
Lead conversion isn’t simply the icing on the cake, it is an essential ingredient when it comes to making the most out of your website. In recent years, experts have debated and compared the merits of SEO and conversion optimization, and at times, pitted the two one against the other. The truth is, however, that both are essential to your dealership marketing kit. They really do complement one another.
An estimated 98% of site visitors will leave your website without converting. That is a staggering statistic. A solid effort is required on your part to ensure that your valuable site visitors — the ones you spent much of your marketing budget on to drive to your website — actually follow through.
With a smart lead capture system like AutoLeadStar, you can implement smart campaigns to target your site visitors based on location, behavioral indications, and what they may have been interested in on your website. Most importantly, you can capture qualified leads from your existing website traffic and drive home those sales. Make your SEO dollars worthwhile with website lead conversion.
Want to capture leads from your existing website traffic? Contact us to request a free consultation for your dealership.