AutoLeadStar is excited to present an exclusive interview with our Head of Design, Dvir Bach.
Dvir’s days in design began early, when he would spend his free time at home photoshopping pictures for his father’s chemistry products. Later, he attended a top art school in Jerusalem, kicking off a career in design that has brought him to AutoLeadStar.
We sat down with Dvir to learn some of his core design strategies, get his suggestions for making a wholesome, branded website, and of course, predict the future of website design.
Dvir, thank you for taking the time to tell us a bit more about yourself and your design experience. How did you get into design?
Since I was a kid, I liked illustrations and children’s books, and of course, technology. When I got older, after I finished my army service, I thought I wanted to be a teacher and study psychology. But then, I heard about a program at Bezalel, an art school in Jerusalem, called Visual Communications. I got really excited about the opportunity and thought it could be a perfect fit, considering all of my passions and hobbies as a kid. Now I am in the middle of a master’s degree at Bezalel, focusing on design and technology, and I really love it.
What makes a good website design?
Each website has to relate to a concept and to the goals of the company. The website also has to address the right target audience. So a good website does not necessarily have to do with aesthetics. It’s about sending a consistent message that is in line with the company’s brand and values. The other piece is that when you finish a website, it has to constantly be redesigned and updated based on users’ feedback and website analytics.
What is one piece of advice you would give dealerships for their website design?
Most dealership websites are packed with a lot of third-party tools. While this is not necessarily a bad thing, there is usually too much visual information for the user to handle. A hierarchy for the visuals would make things much cleaner and clearer and personalize the experience for the visitor. This way, the dealership can prioritize its goals, and the message to website visitors will be clearer and more focused.
What’s the best website design you’ve ever seen?
Probably the website for Mailchimp. I like their website because it doesn’t seem separate from the company- the website is the company. It really reflects their passion and attention to design, and the company culture really comes through. The website shows that the company is not just in it for the money, but wants to create an impact on the world.
What are some design changes we should look out for?
Well, we’re definitely going to see some AI (artificial intelligence) changes. Companies are going to listen a lot more to their customers with feedback loops and analytics, metrics and A/B testing. The design focus for websites will shift away from aesthetics and move more toward technology. If you think about the generational shift in the industries, you will also understand why technology and personalization will be an important factor in website design.
Aside from offers and websites for AutoLeadStar, what are your favorite things to design?
Definitely conceptual products that have to do with technology. I’m working on an idea right now, but will have to keep it for another interview. Don’t want to reveal too many secrets.
And just for fun, if you could be any superhero what would you be and why?
Probably Spiderman. I like his attitude. He’s funny. He doesn’t take himself too seriously. He does have superpowers, but he leverages technology as well to complete the whole experience.
With that, we close our deep dive into a designer’s mind! Thank you, Dvir, for spending some time with us today. We’re looking forward to keeping our finger on the pulse as design evolves.