The typical business’s social media strategy incorporates both paid and organic posting. With paid advertising, stores can target their content to a highly-specific audience, allowing them to reach the right people with the right message. Organic content, or posts that are published directly to a page without any paid advertising, is much more difficult to perfect.
Many companies and businesses have begun to doubt the importance of organic content. This comes as a result of a few shifts, including the rise of paid advertising, the oversaturation of Facebook feeds with content from brand pages, and updates to algorithms that prioritize posts from friends and family.
Even with all of the paid advertising taking place on social media, there is still value to a company’s maintaining an active business page- because people are interested in it. Shoppers have become accustomed to finding brands on Facebook, and they will assume that they will be able to find a dealership there as well.
Knowing that organic content has limited reach, and is only as powerful as it is engaged with, a dealership must consider what type of content it is publishing. Your social media team should take time to create a content schedule that balances the need to publish posts that encourage engagement with the limited reach of organic content. It should determine what types of high-quality, time-consuming posts it plans to publish, and how it will save time in creating the “filler” content, including promotions, offers, reviews, and more.
With that in mind, here are the top 10 types of organic content that should be published on every dealership’s social pages. Your dealership should consider how each these pieces of content affect the mindful shopper, and determine how much time and resources should be invested in their creation accordingly.
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