Facebook isn’t just a way to post pictures from your latest cook-out, or stalk your long lost friend that you haven’t been in touch with for quite some time now.  It can actually be used to boost your business- advertise, generate leads, and bring traffic to your website… and even into your showroom!

Here are some ways you can use Facebook for Business to engage your prospects, and generate more qualified leads and sales:

  • Messenger for Business allows you target a certain pool of prospects that you see fit for your car dealership, and try and catch them in a place where they probably already are: Facebook.  You can use this feature to message them directly and send customer service updates, sales, promotions, and more.  Your prospects are more likely to respond and engage with an online representative if they target the prospects while surfing their feed.


  • Create a Facebook page! Every dealership should have their own Facebook page, run by someone at the dealership to update.  The page should be filled with pictures, sales/promotions updates, and, of course, contact information.  Having an up-to-date business page can increase your chance of bringing people in-shop with updates of sales, promotions, and holiday specials. You can also sync up all your social media updates to blast simultaneously across all platforms with software like bufferapp.


  • Facebook ads can also help drive traffic to your website and/or Facebook Page (depending on your digital goals). You can design a nice Ad with your latest promotion to drive foot traffic into your showroom, or run PPC campaigns to boost your page to generate more likes and exposure for your dealership. When using Facebook ads, it’s super important that you target your audience appropriately.  There are a plethora of options for targeting, but you want to make sure the right people are seeing the right ads on their Facebook feed- this is the secret to Facebook’s paid ads!


  • Generate compelling and interesting content. Facebook is a great way to engage the prospects that liked your page and your dealership, and are therefore expecting to hear from you.  While you may also have a blog, you should be sharing your content on social media outlets to increase your reach.

      *quick tip: You should strive to publish at least 2 pieces of content per week. 

You can find a full list of Facebook marketing tips here, and if you have any questions about turning that hard-won traffic into qualified leads, please contact us: @autoleadstar or email contact@autoleadstar.com.