Here at AutoLeadStar, we are always thinking of ways for dealerships to optimize their websites to convert more leads. We are excited to announce a new feature for Falcon by AutoLeadStar: Reviews. With Reviews, Falcon automatically pulls select positive reviews from Google and Facebook to be displayed at the most optimal times on your dealership’s websites.

Why are reviews important?

Shoppers these days love customer reviews. And when we say they love them, we mean they can’t seem to live without them. Take, for example, the fact that one study found that 85% of customers read up to 10 reviews before they feel they can trust a business. That’s a lot of reviews.

It can be difficult to convince a shopper that they should conduct their business with you, as opposed to any of the other dealerships in your area. Reviews from happy customers can provide these browsers with the peace of mind they need to move forward with you– after all, they just heard such great things about you from an objective source!

Unfortunately many dealerships focus their energy on publishing reviews on websites like dealerrater.com, Yelp, Facebook, and Google, but overlook the most important place to advertise their business: on their own website.

Your dealership website should be a one-stop shop for your users, and provide shoppers with whatever information they might be looking for, including reviews. You don’t want browsers to leave your website to find reviews, because if they leave they may never come back. Further, by displaying reviews on your own site, shoppers gain a level of trust in your dealership and feel that you are telling them the entire story.

It is with all of this in mind that AutoLeadStar developed an exciting new feature for Falcon: reviews. Falcon automatically pulls select 4 and 5 star reviews from Facebook and Google to be displayed in a variety of forms, right on your website.

How does it work?

Any shopper can view recent reviews by clicking on the small Star button in the Falcon widget. By doing so customers can stay on the page while reading other customers’ reviews.

Falcon can also sense when a shopper may be hesitant to schedule an appointment, and send a pop-up prompting them to read some reviews. This social proof is just the push many customers need to feel confident in their decision to come into your dealership.

As shown above, users are prompted to book an appointment at your dealership after reading a few top reviews. A natural follow-up interaction to reading several positive reviews about your dealership would be to schedule a time to come in to the store. All of this is done from the corner of your shopper’s screen– no other websites, phone calls, or interactions required.

The best part about it? It’s all done automatically, so that your most recent positive reviews are displayed right from your own website.

Your website can act as another member of your staff, selling your dealership to potential customers– it is where most of your shoppers are interacting with you, after all. Providing shoppers with recent reviews is the easiest way for your dealership to instill confidence, and to turn more browsers into buyers.

Want to learn more about Reviews? Book your demo of Falcon today!

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