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October 30, 2019

13 Digital Marketing Terms Every Internet Manager Should Know

Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way - knowing the basics of digital marketing is essential....

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Category: Website Optimization

  1. Automotive, Digital Marketing, Website Optimization

    13 Digital Marketing Terms Every Internet Manager Should Know

    Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential.… Read More ›

    Posted on October 30, 2019

  2. Digital Marketing, Website Optimization

    How Dealers Should Maximize Google Analytics & Google Ads

    Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and… Read More ›

    Posted on August 09, 2019

  3. Automotive, Digital Marketing, Website Optimization

    A Guide to URL Tracking: Google Analytics for Car Dealers

    Are you tracking your URLs? Because if you’re not, you’re missing out on some pretty valuable information. URL tracking essentially means you add unique attributes to your final links from… Read More ›

    Posted on July 29, 2019

  4. Website Optimization

    5 Lessons We Learned from UX Failure

    Have you ever been excited about a product or service you’re offering, only to find that other people are… not quite as enthralled? It’s disappointing when you work hard on… Read More ›

    Posted on June 11, 2018

  5. Website Optimization

    Take Your Dealership’s Mobile Optimization to the Next Level

    It’s 2017. The experts have been talking about mobile optimization since the invention of the smartphone, and now it is difficult to find a website that does not have a… Read More ›

    Posted on November 14, 2017

  6. Website Optimization

    How to Optimize Your Dealership Website for More Leads and Sales

    Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They had great shipping… Read More ›

    Posted on September 27, 2017

  7. Website Optimization

    VIDEO: Declutter your website and tighten your VDPs

    It can be hard to find the time to listen to a full-length webinar. But what about a mini-webinar? Seven minutes of quick, useful advice for you as you wrap… Read More ›

    Posted on June 22, 2017

  8. Website Optimization

    Turn your dealership specials into dynamic offers and get more conversions

    Almost every dealership website today features specials and promotions on its homepage, specials pages, or dedicated landing pages. This is a great idea: every deal your customers can get at… Read More ›

    Posted on May 09, 2017

  9. Website Optimization

    Clutter: bad for your closet and your dealership website

    Spring cleaning is upon us, and what better time to declutter your dealership website? The time has come to take a look at what should stay and what should go,… Read More ›

    Posted on April 05, 2017

  10. Website Optimization

    Popups: which ones help you sell and which ones to avoid

    Optimizing your website to sell more cars is one of the most important things you can do as a dealership marketer. Engaging customers is the key to growing your client… Read More ›

    Posted on March 29, 2017

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