When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued

How Great Automotive Marketing Software for Dealerships Helps Warm Up Prospects Consumers have always had high expectations when it comes to online shopping. Amazon, Netflix, and Zappos have conditioned shoppers … Continued

Should You Bid on Your Own Brand Name on Google Ads? You’ve most likely seen this question debated on countless blogs, forums, or popular automotive pages: should I buy my … Continued

Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential. … Continued

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and … Continued

[Updated July 2022] Is your dealership tracking analytics and URLs? Because if you’re not, you’re missing out on some pretty valuable information. Google Analytics 101 for Auto Dealerships URL tracking … Continued

Have you ever been excited about a product or service you’re offering, only to find that other people are… not quite as enthralled? It’s disappointing when you work hard on … Continued

It’s 2017. The experts have been talking about mobile optimization since the invention of the smartphone, and now it is difficult to find a website that does not have a … Continued

[Updated July 2022] Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They … Continued

It can be hard to find the time to listen to a full-length webinar. But what about a mini-webinar? Seven minutes of quick, useful advice for you as you wrap … Continued