Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential.… Read More ›

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and… Read More ›

Are you tracking your URLs? Because if you’re not, you’re missing out on some pretty valuable information. URL tracking essentially means you add unique attributes to your final links from… Read More ›

Have you ever been excited about a product or service you’re offering, only to find that other people are… not quite as enthralled? It’s disappointing when you work hard on… Read More ›

It’s 2017. The experts have been talking about mobile optimization since the invention of the smartphone, and now it is difficult to find a website that does not have a… Read More ›

Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They had great shipping… Read More ›

It can be hard to find the time to listen to a full-length webinar. But what about a mini-webinar? Seven minutes of quick, useful advice for you as you wrap… Read More ›

Almost every dealership website today features specials and promotions on its homepage, specials pages, or dedicated landing pages. This is a great idea: every deal your customers can get at… Read More ›

Spring cleaning is upon us, and what better time to declutter your dealership website? The time has come to take a look at what should stay and what should go,… Read More ›

Optimizing your website to sell more cars is one of the most important things you can do as a dealership marketer. Engaging customers is the key to growing your client… Read More ›