How Great Marketing Software for Car Dealers Help Warm Up Prospects Consumers have always had high expectations when it comes to online shopping. Amazon, Netflix, and Zappos have conditioned shoppers … Continued

You’ve most likely seen this question debated on countless blogs, forums, or popular automotive pages: should I buy my own name on Google ads? Like many dealers using Google Ads … Continued

Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential. … Continued

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and … Continued

Is your dealership tracking URLs? Because if you’re not, you’re missing out on some pretty valuable information. URL tracking essentially means you add unique attributes to your final links from … Continued

Have you ever been excited about a product or service you’re offering, only to find that other people are… not quite as enthralled? It’s disappointing when you work hard on … Continued

It’s 2017. The experts have been talking about mobile optimization since the invention of the smartphone, and now it is difficult to find a website that does not have a … Continued

Recently, I decided to buy a new smartphone online. After much research and deliberation, I chose a company. They offered far and away the best price. They had great shipping … Continued

It can be hard to find the time to listen to a full-length webinar. But what about a mini-webinar? Seven minutes of quick, useful advice for you as you wrap … Continued

Almost every dealership website today features specials and promotions on its homepage, specials pages, or dedicated landing pages. This is a great idea: every deal your customers can get at … Continued