Lead capture: the quest, the chase, the holy grail. Getting more leads on your dealership site means getting more customers in your showroom. But what happens when lead capture actually… Read More ›

If you’re like most dealerships, you work hard to achieve high conversion rates from your website. And rightfully so: a vast majority of car shoppers today use the internet to… Read More ›

Duplicate leads: irritating productivity-killers, right? They clog up your CRM, they make your multiple lead-capture services seem redundant, they can lead to confusion about follow-up. It’s easy to understand why… Read More ›

You spend a lot of time, effort, and money on lead generation, conversion optimization, and lead capture. Ads, bids from third-party sites, and of course, targeted, engaging content and offers… Read More ›

Isn’t better lead capture supposed to lead to more sales? Well, yes. Here’s why you might see lower closing rates even as your sales increase.    Here’s the problem: You’re… Read More ›

If you’re like most dealerships, you probably bid on leads from websites like Kelley Blue Book, Edmunds, or AutoTrader. That’s a good idea: you can find people shopping for cars who… Read More ›

Sales is a lot like football. You need a great team with skilled, talented players, but you also need a solid strategy. From the opening kickoff to the final play,… Read More ›

Most dealerships use some sort of lead capture form to engage visitors and capture valuable lead information. Many are also using chat boxes to get the conversation going with potential customers. Nevertheless,… Read More ›

It’s an unfortunate reality that each time a sales rep fails to make a sale, there is a good chance you will lose that customer to a competing dealership. Don’t be surprised that… Read More ›